A |
B |
C |
D |
E |
F |
G |
H |
I |
J |
K |
L |
M |
N |
O |
P |
R |
S |
T |
V |
W |
Y
Join more than 90 distinguished practitioners, academics, and thought leaders who are gathered to share their best practices and business solutions at more than 70 sessions over three days...
Brian K. Abrams, Esq., CPA, President and CEO, Corporate Imaging Concepts
Peer-to-Peer Panel: Make a Client for Life: Using Promotional Products to Develop Client Relationships & Show ROI

Brian is the founder, President and CEO of Corporate Imaging Concepts, Inc. located in Northbrook, IL. Corporate Imaging has been named Vendor of the Year by Allegis Group and American Honda’s Premier Partner. Last year Corporate Imaging received over 25,000 online orders while Brian, personally, generated $5 million in sales. In addition to Brian, Corporate Imaging has 15 sales professionals.
Previously, Brian practiced law in Chicago with Schiff Hardin & Waite and Fox, Swibel & Levin, concentrating his practice on corporate transactions and commercial litigation. A Certified Public Account with a BS from the University of Illinois, Brian graduated from the University of Michigan Law School in 1993, where he received the Irving Stenn, Jr. Leadership Award. While attending the University of Michigan, Brian taught in the Communications Department.
Brian currently serves on the Boards of Directors for Indicorps and the Montessori School of Lake Forest. He frequently has appeared as a guest lecturer on subjects ranging from turning around a failing business to best practices in business.
Daniel Abramson, CTS, President, Staffdynamics
Selling Smart in Tough Times by Understanding the Four Personality Types

Daniel Abramson, CTS, President of Staffdynamics is an accomplished author of two books, sought-after sales trainer and business coach. He has focused on sales performance strategies and “raising the bar” for over 25 years.
Prior to Staffdynamics, Daniel was president of an international staffing firm with 120 offices. Under his leadership, revenues nearly tripled and profits increased almost nine-fold. Daniel’s energetic, no-nonsense style appeals to clients seeking results at a new level. His philosophy is simple, his training is tough, his results are rewarding. His proven ability as a business strategist consistently earns rave reviews that last well beyond his time on the podium.
Daniel lives in the Washington, DC area with his wife, two daughters, and a bevy of pets.
Elizabeth Albright, Director, Account Services, MarketSense
Facebook, LinkedIn & Twitter (oh my!): Taking the Fear out of Social Media

Beth has more than 20 years of strategic marketing experience, enabling her to produce an extensive array of revenue-generating programs that have increase awareness, profits and market share for her clients. Beth has held senior management positions in sales, product management and marketing for several international manufacturing organizations and a marketing consulting company. In 2005 she joined MarketSense as Director of Client Services, where she is responsible for overseeing the account teams that develop and implement thousands of marketing programs for the firm’s B2B and B2C clients every year.
Beth completed her B.A. in political science and international relations at the University of Wisconsin at Madison and received her M.B.A. from North Central College in Naperville, Ill.
Louise Anderson, President, Anderson Performance Improvement Company
Accelerate Strategic Initiatives with Online Recognition Tools: Case Study with Wolters Kluwer

Ms. Anderson leads an award-winning organization that designs and implements reward and recognition programs for large companies. Louise has 25+ years experience in the performance improvement and incentive industry. She has helped her clients (to name a few industries—telecommunications, banking and financial services, manufacturing, and transportation) achieve accelerated growth by developing and implementing performance improvement programs for employees and third-party distribution. Her company consistently delivers Returns on Investment (ROI) that exceed 200% for clients.
Louise is in demand as a lecturer and keynote speaker on the subject of performance improvement as she helps companies around the country focus and reward for the behaviors that accelerate results through the science of performance. She is also a panel member for the continuing education program Leadership for Women in Sales at the College of St. Catherine in St. Paul, MN, member and officer of the Performance Improvement Council, a strategic industry group of the Incentive Marketing Association, and board member - University of Wisconsin River Falls. In 2005, Louise received Honorable Mention from the Employee Involvement Association for her outstanding executive leadership. Her company is identified by HRO Today Magazine as one of the top 13 incentive and recognition providers.
Anderson is author of the book Cream of the Corp., that is full of practical suggestions on ingenious ways companies can get people doing the right things NOW that accelerate profits.
David L. Andre, Founder and Chairman, Mall Networks
Extending & Enhancing Traditional Loyalty Programs with Loyalty Shopping

An experienced entrepreneur and executive with more than 20 years’ experience building and growing successful Internet and technology businesses, David Andre co-founded Mall Networks in 2005. A recognized expert in Internet search and e-commerce, David was founding CTO of Upromise, the largest and most successful coalition loyalty program in the United States. At Upromise, David was responsible for one of the company’s most critical business processes – the development and evolution of Upromise’s technology platform. At Upromise, David also managed ongoing business, technology and partner operations. He developed and implemented the business model for Upromise Online Shopping, one of the Internet’s most successful online e-commerce sites.
Prior to Upromise, David served as VP of Engineering at Lycos (acquired by Terra Networks SA) and Direct Hit (acquired by Ask Jeeves). Prior to this, David held senior technology roles at Rational Software (acquired by IBM), Object Design (acquired by Progress Software) and Symbolics. He also served four years in the U.S. Air Force at National Security Agency.
David holds a M.S.C.S. from the University of Maryland and a B.S.E.E. from the Massachusetts Institute of Technology.
Rick Blabolil, CPIM, President, Marketing Innovators
Incentive Sales in a 2.0 World: What It Means for You
FORUM: The Three New Rules for Leadership: It's about People, People, People

Rick Blabolil is president of Marketing Innovators (MI), one of the most respected full-service people performance management companies in the U.S. Providing thought leadership to the industry, Rick is past president of the Forum for People Performance Management and Measurement, past president of the Incentive Marketing Association, vice president of the Incentive Research Foundation, and member of the Performance Improvement Council and Incentive Federation. A Certified Professional of Incentive Management (CPIM), Rick is a respected expert and speaker at major events across the country. He holds an MBA from Northwestern University, J.L. Kellogg School of Management.
Michelle Bonterre, Vice President, Marketing, AchieveGlobal
Generation Motivation

As vice president of marketing, Michelle Bonterre is responsible for the development of a strong understanding of the AchieveGlobal (www.achieveglobal.com) marketplace and customer base, for brand recognition and market penetration, and for designing marketing programs to grow sales and profits and to increase retention and repeat business. She is a member of the American Marketing Association and earned a Bachelor of Arts, Honors degree at The University of London.
Ellen Campbell-Kaminski, Vice President Solution Marketing, LexisNexis
Innovative Programs that Drive Customer Relationships, Retention & Sales Growth: Case Study with LexisNexis

Ellen Campbell-Kaminski is Vice President Solution Marketing for the Research, Litigation and Business Information Solutions line within U.S. Legal Markets. In this role she has primary responsibility for customer experience and product marketing to ensure that our solutions best meet customer needs. Ellen previously held the position of Vice President Marketing for U.S. Legal Markets where she had primary responsibility for product and customer marketing programs for all solution lines and legal markets. She supervised a team of over 100 marketing professionals working on demand generation events, advertising, public relations, trial campaigns and unassisted sales efforts.
Prior to joining LexisNexis, Ellen held several marketing and product development positions at Reynolds and Reynolds and was previously Director of Sales and Marketing at CCH Incorporated.
Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She has taught marketing at the University of Dayton. She lives in Dayton with her husband and three young children.
Ann Canonica, CMP, CMM, Regional Manager – Latin America Meetings & Incentives
Strategic Hotel Sourcing: Domestic & International

Born and raised in the south of France, Agnès also lived in Argentina and St. Martin prior to coming to the United States in 1981. She is fluent in French and Spanish with a working knowledge of Portuguese. Her professional background includes running her own international incentive company and extensive experience in pharmaceutical meeting planning. In her current position, she leads a team that executes the company’s Latin American programs. Prior to joining Meeting & Incentives, she was an Account Manager at George P. Johnson (GPJ) and a Director at Krugman Group International (KGI), where she managed the company’s global meetings LifeSciences portfolio.
An active member of Meeting Professionals International (MPI), Agnès obtained her Certified Meeting Professional (CMP) designation in 2000 and completed her Certification in Meeting Management (CMM) in March 2008. Also a member of Healthcare Businesswomen’s Association (HBA).
Lou Carbone, Author, Clued In - How to Keep Customers Coming Back Again
Get Clued In to Experience Management: How to Keep Customers Coming Back Again & Again

Recognized as the leader who launched the experience movement in the early 1990s, author of "Clued In" (Prentice Hall 2004, 8th printing), Lou Carbone delivers a thought provoking program on how to connect emotionally with customers.
Recognized as the leader who launched the experience movement in early 1990s, Lou delivers a thought-provoking program focused on positive customer experiences to Fortune 500 Companies, top business schools, executive forums, sales conferences, associations and educator meetings. He’s lectured at leading institutions like the Harvard Business School, Columbia School of Business, Haas School of Business, University of California at Berkeley, Texas A&M, Boston University and many others.
Lou has spent more than two decades in the development of experience management theory and practice in a broad range of industries including travel, healthcare, retail, technology, financial services, manufacturing, and education. He is the founder and Chief Experience Officer of Experience Engineering, a Minneapolis-based experience management firm. He teaches audiences a system for managing experience clues that will create customers who come back and also tell others.
Lou speaks from his own leadership experience. He is the Chairman of the American Management Association Sales and Marketing council, Co-Chairman of the Board of Directors of Health Quality Partners, Inc., and Chairman of the Board of Trustees at Brown College. Prior to founding Experience Engineering, he was the Vice President of Global Marketing at National Car Rental, introducing innovations like paperless-electronic rental agreements, Emerald Club and Emerald Aisle. Before this, he was a senior executive with major advertising agencies in New York, Detroit, and Minneapolis.
Christine Castle, Director, Global Sales Operations, Incentives & Engagements, Cisco Systems, Inc.
The Importance of Face Time & Other Key Strategies for Motivating a Sales Force: Case Study with Cisco Systems

With more than 18 years of experience at Cisco Systems in a variety of roles in both marketing and sales, Christine Castle has an industry-wide proven track record for developing and communicating Cisco’s global strategy for sales incentives, recognition, and events in the company’s major sales theaters including Asia Pacific, European Markets, Emerging Markets, Japan, US and Canada.
Under Castle’s leadership, Cisco’s Sales Incentives, Recognition and Events function has driven the sales team to “buy-in” to Cisco’s strategy & roadmaps and “recommit” for the future years. By launching Cisco’s first global Sales Incentive and Recognition program, the company has realized greater quota attainment and significant behavioral sales change. She not only leads the company’s world-class events, but also articulates the strategy for the agendas and content development of these programs.
Castle’s organization consists of innovative marketing, operations and sales professionals who are responsible for Cisco’s Global Sales Meeting, Cisco Sales & Recognition Programs, Sales Research, and Sales Communications.
Prior to her role as Director of Global Sales Operations, Incentives & Engagements for Cisco, Castle had responsibility for worldwide events at Cisco including Cisco’s User Group (Networkers), Cisco’s Corporate Trade Show Program, Corporate Events and Industry Association events serving groups ranging in size up to 16,000 people.
Castle sits on the San Francisco Convention and Visitors Bureau Customer Advisory Board, has held previous board positions with San Diego Convention Center, Computer Event Marketing Association (CEMA), and is a frequent speaker at industry symposia and associations.
Castle is a graduate of Gonzaga University where she received a BA & MBA in Marketing and International Business. She is married with two children and resides with her family in Bend, Oregon.
Chris Ceravalo, Director of Compensation, Coca-Cola Bottling Company Consolidated
Secret Formula Revealed - A New Approach to Measurable Incentive Impact: Case Study with Coca-Cola Bottling

In his current role Chris is responsible for aligning compensation with the goals and objectives of the organization and its subsidiaries. A significant portion of his work focuses on the successful design, implementation, measurement and communication of Compensation, Incentive, and Recognition programs. To increase performance and employee engagement, Chris works with all levels of the organization to provide competitive reward and recognition programs leveraging technology, internal branding and communications.
A Human Resources professional with over 15 years of Labor Relations, Compensation, Benefits and HR generalist experience he joined the company in 1995. He holds a Masters Degree in Industrial Relations from West Virginia University and a Bachelor’s Degree in Business Administration and Marketing from West Virginia University.
Timothy Cook, Director, Interactive Services, MarketSense
Facebook, LinkedIn & Twitter (oh my!): Taking the Fear out of Social Media

Tim has more than 15 years of in-house and agency-side marketing and communications experience for a broad range of companies including Convergys, Intel, SAP, AT&T, Charles Schwab, HP and Sun Microsystems. In both capacities, Tim has led and implemented multi-channel marketing programs that drive awareness, influence perception and generate revenue. In 2007, Tim joined MarketSense as Director of Interactive Services, where he is responsible for overseeing interactive strategy and development for the firm’s clients.
Prior to joining MarketSense, Tim held senior management positions in corporate marketing, product marketing, and corporate communications. In the mid-nineties, he was one of the first team members to join the interactive services division of leading global agency McCann-Erickson, where he helped launched some of the earliest online marketing programs for B2B clients.
Tim completed his B.A. in English literature with concentrations in communications and political science from Stonehill College in North Easton, Massachusetts. He also completed a two-year integrated marketing certificate program at the University of Chicago Graduate School of Business in Chicago, Illinois.
Kevin J. Cronin, Vice President of Recognition and Reward Solutions, Perks.com and President, Recognition Professionals International
Merger Anyone? How to Effectively Merge Engagement & Recognition Programs
Maximize Your Training Results by Integrating with Your Reward Strategy
Developing Sales Incentive Programs with Impact

With Perks.com, Kevin provides incentive and motivation solutions that enable companies to maximize employee engagement in driving business results. He currently serves on the board of Recognition Professionals International, a non-profit association of executives focused on recognition innovations and education to enhance organization performance and employee engagement in the workplace.
Kevin has been a previous featured speaker at The Motivation Show, World at Work, Recognition Professionals International and Society Human Resource Management and HR Leadership Alliance’s Annual Congress in London.
Previously Kevin was the Recognition and Reward Executive for Bank of America. In that role, Kevin led the successful design, implementation, delivery and management of recognition and reward programs globally for 200,000+ associates. Prior to this role, he served as a Region Executive in the Consumer bank and also a Senior Human Resource Executive for Bank of America.
Kevin earned a Bachelors degree in psychology and business from Loyola University in New Orleans.
Donna Cutting, President and CEO, Donna Cutting Presents
Create the Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service

Donna Cutting, CSP is the author of “The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service,” published by Wiley. President and CEO of Donna Cutting Presents, Inc., she is a full time keynote speaker on the topics of employee engagement and red-carpet customer service. Her company also provides training and consulting programs to assist people in keeping the red-carpet experience alive in their organizations.
She speaks 50-75 times per year and her clients include Pricewaterhouse Coopers, JJ Taylor and Companies, Florida SHRM, Alaska SHRM, Penn National Gaming, Great Harvest Bread Company, HR Southwest, First Bank of Richmond, the City of Dallas, Florida Career Professionals, the Association of Homes and Services for the Aging, California Association of Health Services at Home, and the University of Alaska, several SHRM chapters and many other corporations and associations. She’s honored to be a Certified Speaking Professional (CSP), which is an earned designation through the National Speakers Association and the International Federation of Professional Speakers. Only 10 percent of speakers in the world are CSP’s.
Donna and “The Celebrity Experience” have been featured on television, radio and in print including ABC’s America This Morning, ABC Channel 7 in Chicago, several Business Journals across the country, Investor’s Business Daily, Weekend Entrepreneur, and several business related radio shows. She has authored over 50 articles which have been published in a variety of trade magazines, The Employer’s Group newsletter, jobdig.com, and BusinessKnowHow.com. She is the author of The Cutting Edge Blog which focuses on customer experience and employee retention and engagement strategies.
Donna’s background as a stage actress sets the stage for her theatrical speaking style, and her experience as a manager in the health care arena contributes to her expertise in employee engagement and customer service.
A member of the National Speakers Association, The International Federation of Professional Speakers and Past President of NSA Central Florida, Donna currently lives in St. Petersburg, Florida with her husband, Jim and their Maltese dog, Snowball.
Rob Danna, Director Performance Improvement Technologies, ITAGroup, Inc.
How Your Technology Choice Can Make or Break Program Success

Rob is committed to motivating individuals to achieve higher levels of performance by increasing engagement, communication, recognition and reward in the workplace. Rob has leveraged his 20 year background in technology and sales management to bring real-world performance improvement solutions to hundreds of large companies.
Prior to
ITAGroup Rob served as Vice President for an ASP (Application Service Provider) to the Incentive Industry. Rob has met hundreds of clients in various industries, comprised of thousands of stakeholders; yet all are searching for similar goals. Rob's experience is on the front lines of Performance Improvement where solutions must go from science to software and from ideas to action.
Rob has held sales management positions at Cisco Systems and served as National Director of Sales for Microtest (purchased by Fluke, Inc. in 2000) where he gained valuable business experience in mergers/acquisitions, IPO, channel sales, product development and executive level business administration. Rob holds a Bachelor of Science in Finance from LaSalle University in Philadelphia and is trained in Stephen Covey Leadership Skills, Karass Negotiating, Certified Cisco Sales, Strategic Selling and Target Account Selling. Rob's primary professional influences include "Let's Get Real - Helping Clients Succeed" by Mahan Khalsa and "The Trusted Advisor" by David Maister.
Audrey Davies, Senior Manager, Events Management, The Home Depot
Rewarding Green: Unique Perspectives on Being Eco-Friendly: Case Study with Home Depot & Ritz-Carlton
Peter Davis, President, Vesdia Corporation
Using Customer Loyalty Programs to Increase Top Line Sales: Regardless of Channel; with Hammacher Schlemmer, Claim Jumper Restaurants & Sunglass Hut/Luxottica Retail

During his professional career Pete has held progressive leadership positions with both Fortune 500 firms, as well as various entrepreneurial endeavors. Through Pete's leadership Vesdia Corporation has become a widely recognized leader in the mutual fund and credit card industries, and enjoyed average annual revenue growth of more than 300 percent during the past five years. For his efforts, Pete has received recognition as a nominee for the coveted Ernst & Young Entrepreneur of the Year Award and was recently named to both the Grant Thornton "Catalyst 50" list of Atlanta's most influential entrepreneurs, as well as to the Atlanta Business Chronicle's list of "50 Under 40" list of up-and-coming executives.
During the six years prior to starting Vesdia, Pete was a sales and marketing executive with Procter & Gamble. While at P&G, Pete managed the company's famed Pampers and Luvs brands, including the implementation of a several new parent loyalty programs. Prior to P&G, Pete served in leadership roles of increasing responsibility at Wachovia Bank and Boston-based Sterling Millworks. Pete has Bachelor of Arts degrees in both Economics and Anthropology from Tulane University, a Master of Business Administration from Emory University, and a Juris Doctor from Georgia State University.
Kate Demarest Lastinger, CMM, CMP, Owner, Metaphrasis Group – Strategic Meetings Management Consulting Firm
Thought-Leader Panel: Strategic Meetings Management in Challenging Economic Times

With more than 19 years in event marketing, Kate is a well seasoned corporate strategist. Her deep experience managing events of all types and sizes, marketing of special events and developing financial strategy provides a unique perspective of the corporate meetings environment. During her many years working with and in Fortune 500 corporate meeting departments, she identified a need for consulting services aimed at the successful purchase and implementation of Strategic Meetings Management. Currently providing a literal translation of meeting consolidation offerings, Kate supports both her corporate clientele and the providers of services and technology in coming together to build successful programs that bring results.
In addition to her professional commitments, Kate is dedicated to her volunteer work with Meeting Professionals International. She is proud to serve as President for the Georgia Chapter of MPI in 2009-2010. In support of the student initiatives with MPI, she has been privileged to serve as a guest lecturer at Kennesaw State University and Georgia State University.
Brant Dolan, CPIM, Director of Sales, The Certif-A-Gift Company
Principles of Results-Based Incentive Program Design for Promotional Consultants
"Get in the Game" of Selling Incentives for Promotional Consultants

Having over 25 years of incentive marketing experience, Brant’s knowledge base covers a wide spectrum of incentive product applications, as well as program design, logistics and implementation. Brant’s consultation with end user companies, as well as industry suppliers, typically involves subject matter relative to; merchandise fulfillment, branded gift cards, debit cards, incentive travel venues, meeting applications, program design, communication campaigns, online platforms to track metrics and program analytics. He is highly experienced in direct sales, channel sales, product development and business to business marketing.
Brant has served on several industry boards, presented previous learning sessions at the Motivation Show, is an active member in the Incentive Marketing Association and was one of the industry’s first to earn his CPIM certification (Certified Professional of Incentive Management).
Hilary Dreiling, Sr. Manager, Recognition, Meetings & Events, T-Mobile USA
Doing More with Less: Adapting a Reward & Recognition Strategy to Meet Economic Challenges: Case Study with T-Mobile

Hilary has worked for T-Mobile in many roles since 1999. Currently, she creates and manages diverse programs that reward front line employees for exceeding key performance metrics, drive business results, and reinforce T-Mobile’s values. Deeply committed to recognizing the successes of its more than 40,000 hard-working employees, T-Mobile has gained a well-deserved reputation for its far-reaching and effective rewards and recognition program network.
Prior to joining T-Mobile, Hilary held positions at Fred Hutchinson Cancer Research Center, and Muzak, the business music and branding company.
Hilary has a B.A. from Mount Holyoke College in Massachusetts. She is an established amateur rower, regularly competing in races across the United States and Canada.
Carlos Dunlap,, Practice Director, Loyalty Consulting, Kobie Marketing
Strategies & Implementation of Loyalty Programs: Enterprise, Engagement & Economic Considerations

Carlos Dunlap
Practice Director of Loyalty Consulting
Carlos is the Practice Director of Loyalty Consulting at Kobie Marketing. He has spent the past 16 years cultivating a rich background in customer engagement strategies, direct marketing, business development, customer acquisition, customer loyalty and strategic marketing through several key posts.
Most recently, Carlos was a senior executive at Maritz Loyalty Marketing, where over the past seven years he held the positions of VP of Solution Design and Strategic Consulting, VP of Business Intelligence and VP of Strategic Services. Since 1993, he has established and maintained relationships with marketing leaders for several Fortune 500 clients, including Bank of America, Coke, Symantec, McDonald‘s, IBM, Jiffy Lube, American Express, Walt Disney, Sam‘s Club, Nestlé-Purina, Kimberly-Clark, AAFES, Wells Fargo, The UPS Store, Syngenta, Washington Mutual, Circuit City, SBC, USA Mobility, Motorola, AT&T, and Sprint.
A graduate of Southern Illinois University – Edwardsville, Carlos developed Maritz‘ Strategic Consulting Process and Methodology and also oversaw its evolution into the process that is currently used today.
Carlos is a proven thought leader who has authored dozens of articles on the loyalty marketing discipline; been featured in numerous publications - Wall Street Journal, USA Today, Targeting Magazine, American Banker and Wise Marketer; featured on the Today Show; and spoken at many conferences and events - Thompson‘s Card Forum, Frost & Sullivan, North American Conference on Customer Management, National Retail Federation, and Retail Banking Conferences.
Peggy Eddens, Executive Vice President, Director, Human Capital Management
Build a Culture of Engagement & Improve Your Bottom Line: Case Study with WSFS Bank

Peggy Eddens is a Pittsburgh native and relocated to Wilmington to become the Executive Vice President and the Human Capital Director for WSFS Bank. Peggy joined the Bank in August 2007, where she oversees all aspects of Human Capital including: Learning and Development, Benefits, Compensation, Associate Relations, Payroll, Recruiting, Human Sigma and the Associate Idea Program.
Peggy earned a Bachelor of Science degree in Business Administration with minors in Management and Psychology from Robert Morris University and a Master of Science degree in Human Resource Management from La Roche College.
Peggy began her career at Koppers Company as an internal auditor, joined Mellon Bank and held positions in the Marketing and HR Departments. Since 1991, Peggy has held various HR leadership positions including HR Director of Mellon Bank Delaware and Maryland, HR Director of Mellon Credit Card, Retail HR Strategic Partner and Retail Training Director. Peggy was also the HR Director for the Mid Atlantic region of Citizens Bank and the Senior Vice President and Director of Human Resources and Development for NexTier Bank.
Peggy is very community involved and serves on the following boards: Junior Achievement, Little Sisters of the Poor and PUMH (Peninsula United Methodist Homes). She is also a member of the University of Delaware Employer Advisory Board and was the cabinet chair for the financial division for the 2008 United Way campaign. Peggy is the co-chair for the University of Delaware School of Continuing Studies for the Strategic Human Capital Certificate program. Peggy also volunteers as a guest presenter or keynote speaker at various local colleges and affiliated organizations.
Peggy married her high school sweetheart, and they have 2 sons in college. She and her husband live in Hockessin. Her hobbies include bird watching, walking, reading and shopping! And Peggy is a die-hard Steelers fan too!
Kelly Everhart, Managing Partner, Strategic Management Solutions LLC
Thought-Leader Panel: Strategic Meetings Management in Challenging Economic Times

Kelly Everhart is the Managing Partner of Strategic Management Solutions, LLC. Leveraging twenty years of experience in legal and operational management, Kelly works with her clients to apply creative solutions to address the combined needs of risk protection, cost reduction and financial management for meetings, travel and sourcing clients. Kelly has worked with a number of enterprises implementing Strategic Meetings Management solutions and regularly consults with global enterprises on strategic contract management initiatives. Kelly is a member of the NBTA Global Risk Management Committee and the SMM Certification Task Force.
Kevin Flynn, CAS, Director of Sales, TBK Promotions, Inc.
Peer-to-Peer Panel: Make a Client for Life: Using Promotional Products to Develop Client Relationships & Show ROI

Kevin Flynn, has been a Promotional Professional since 1993 but being a second generation promotional products professional, literally grew up in the business. Kevin is current President of the Promotional Professionals Association of Chicago.
Lorri Freifeld, Editor-in-Chief, Training and Sales & Marketing Management
Generation Motivation

Lorri Freifeld is the editor-in-chief of Training and Sales & Marketing Management magazines, owned by Nielsen Business Media. A writer/editor for the last 17 years, she has held editing positions at a variety of publications, including License! Global, Global Cosmetic Industry, BFiA, KPMG Consumer Markets Insider online news service, EyeWear magazine and Chief Executive magazine. She holds a bachelor’s of science degree from St. John’s University and a master’s degree in journalism from New York University.
Chris Gaia, Vice President, Marketing, Maritz Travel
Mitigating Reputational Risk in Meetings, Events & Incentives

As Vice President of Marketing, Chris Gaia is responsible for marketing strategy, product development, media relations, events strategy and virtual meetings. His 25 years of marketing experience includes senior level positions with Citigroup, PriceWaterhouse Coopers and the Farm Credit System, where he was responsible for increasing sales through the introduction of new products and the creative application of sound marketing and sales management principles.
Chris joined Maritz Travel in 2003 and has led the expansion of value-added services and a more proactive client service approach. He is the co-inventor of Maritz patent applications for improving the effectiveness of meetings, events and incentives. Chris is active in industry and community affairs and has spoken on such diverse topics as strategic planning, marketing strategy and using technology to achieve competitive advantage. His speaking engagements include: The American Bankers Association, The American Marketing Association and National Conference of the American Zoo and Aquarium Association. Chris is currently a board member of the St. Louis Zoo Association and has served as past President of the St. Louis Zoo Friends Board and as a past member of the Board of Directors of the St. Louis Zoo Endowment Trust.
Chris has a BS and MBA in Business from the University of Missouri.
Sean Geehan, CEO and Founder, Geehan Group
Innovative Programs that Drive Customer Relationships, Retention & Sales Growth: Case Study with LexisNexis

Sean Geehan is CEO and Founder of Geehan Group, the leader in connecting executives to their most important customers to drive loyalty, sales, and long term market alignment.
Geehan Group has researched and worked with hundreds of companies in developing its knowledge base and incorporating industry best practices into its successful methodology used by market leaders, including companies such as Microsoft, Alcatel-Lucent, Business Objects, Harris, LexisNexis, NCR, Halliburton, EDS, Swagelok, Symantec, Xerox and Autodesk.
Sean has more than 20 years experience in the area of leadership, sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is the recognized expert on customer engagement programs that drive predictable and consistent revenue, earnings and loyalty. Sean has been published in articles by American Business Journals, Wharton, American Marketing Association, MarketingProfs, Frost & Sullivan, American Executive as well as others.
Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame. He holds a BA in Marketing and an MBA from the University of Dayton. He has also attended executive programs at Columbia, Northwestern and Harvard.
Richard Goldman, COO, Birkman International, Inc.
Generation Motivation

Richard Goldman is the COO of Birkman International, Inc. (www.birkman.com), which provides a unique assessment tool that accurately measures internal needs, behaviors, occupational preferences, and organizational strengths. The Birkman Method has been used for more than 50 years by 2 million-plus people and 5,000 organizations worldwide to guide their hiring, retention, motivational, and organizational development activities.
Tamara Gordon, Director-Travel, Meetings, Fleet, Boston Scientific
Thought-Leader Panel: Strategic Meetings Management in Challenging Economic Times

During her 21 year career in travel, Tamara Gordon has been fortunate to work in several areas of the travel industry. As the Global Travel & Meetings Manager for UnitedHealth Group, Tamara has responsibility across UnitedHealth Group’s seven businesses for purchasing and operations of corporate and group travel with an annual volume $150 million.
Prior to joining UnitedHealth Group Tamara was with Carlson Marketing Group Meetings & Events. While at Carlson, Tamara managed a team responsible for fulfilling meetings and incentive group travel to Fortune 100 customers. She also was an Account Manager in meetings consolidation for Carlson, providing strategic meetings management consultation and program implementation to several corporations.
Tamara is an active member of the National Business Travel Association where she serves on the NBTA Groups & Meetings Committee, a group dedicated to offering industry leadership and Best-In-Class education in Strategic Meetings Management.
Tamara graduated from Concordia College, Moorhead, MN with a B.A. in Business Administration and a B.A. in Vocal Music.
Steven Green, Founder and President, PollStream Inc.
Leveraging Social Networking to Increase Engagement & Retention: Case Study with TD Canada Trust

Steven is the founder and President of PollStream Inc., a leading provider of interactive engagement and community building solutions. Steven built PollStream with the intention of helping global companies to engage their customers and employees in measurable and meaningful two-way dialogue.
Steven has become a valuable resource to key decision makers as they explore the growing field of online dialogue and social media. With an impressive roster of clients, such as The US Navy, National City Bank, eBay, and Best Buy, Mr. Green continues to grow PollStream’s reputation as an innovator of online solutions designed to leverage the potential of the web and the power of informal recognition within large organizations.
Steven has a BA from McGill University in Montreal and a Social Work degree from York University in Toronto.
Todd Hanson, CRP, CPIM, President and Founder, Catalyst Performance Group, Inc.
Holistic Strategies that Turbocharge Customer Loyalty
To Meet or Not to Meet: Is That Your Question?

Todd offers 20 years of experience helping organizations achieve people performance goals. Todd began his career as an award winning sales representative for a global leader in agricultural chemicals. Next, he was a top performing sales executive, a manager of sales professionals and a key management executive and owner of a top ten performance improvement, incentive and meeting planning provider with sales exceeding $100,000,000.
He brings personal experience in product launches, corporate reorganizations, marketing communications strategy and fulfillment, web-site strategy and development, sales and non-sales incentives, channel partner campaigns, medical symposia, training meetings, sales meetings, events, team-building programs, board meetings and technology solutions for events, awards and communications.
His accomplishments include the creation of a highly profitable award product line called Creative Collection, several training initiatives with sales forces that drove fundamental paradigm shifts from commodity to consultative selling strategies, the start up of a people performance management company, the creation of web-based integrated marketing campaigns and the development of powerful client-facing affinity programs. His ability to develop holistic and integrated strategies coupled with an ability to understand the granular requirements for implementation have led to outstanding successes for clients.
He has attained two professional designations: CPIM, Certified Performance Improvement Manager and CRP, Certified Return on Investment Professional. Both require the acquisition of knowledge and the application of it to meet needs in the marketplace.
Matt Harris, Vice President, Marketing, American Express Incentive Services
Leverage the Latest Research to Improve Your Incentive Program

Matt Harris leads AEIS marketing’s strategic initiatives for promotions, product, quality and research. Harris brings a unique understanding of motivation, incentives and loyalty philosophy to the prepaid space.
Before joining AEIS, Harris was vice president of marketing and solution development for Maritz Inc. While there, he championed the development of thought-leadership positions, led efforts to create an innovative, unified brand and helped to introduce a more solutions-focused go-to-market strategy.
Harris also served as managing director and senior brand consultant at J. Walter Thompson where he collaborated with clients including Johnson & Johnson, Sigma-Aldrich Chemical and Solutia. Harris received his MBA from Washington University's Olin School of Business.
Nancy Hays, President and CEO, Nancy Hays Entertainment, Inc.
Entertain Me: Why Entertainment Is a Value-Added Necessity

Nancy Hays is President and CEO of Nancy Hays Entertainment, Inc., a national entertainment firm committed to providing innovative ideas and quality entertainment programs for private events. Nancy received her Masters degree from Northwestern University in Communications in 1984 and worked for the Jack Morton Company from 1984-1993. She founded Nancy Hays Entertainment, Inc. in 1993, whose clients include fortune 500 companies, associations and charitable groups of all sizes. Nancy Hays Entertainment, Inc. manufactures, produces and promotes The Romance of Dance line of Video, DVD and CD products on ballroom and line dance available in retail outlets nationwide. The company also sells "packaged" corporate entertainment options including the James Bond Theme Awards Program, All that Jazz Chicago Program, Nancy Hays Country Music Program and The Romance of Dance Ballroom Dance Program. Nancy currently serves as past and present Chairman of the IACEP (International Association of Corporate Entertainment Producers) Emerging Talent and Trends Committee.
Stefan Herzl, President, Panorama Tours & Travel
Protecting Your Program & Budget through Your DMC Partner

Panorama Tours & Travel is one of the leading DMCs in Austria and Hungary, founded in 1988, specializing in groups, incentives, meetings and conventions. Stefan Herzl is a member of the tourism section of the Chamber of Commerce, Chairman of the Salzburg Convention Bureau as well as Chairman of the Board of the Salzburg Ticket Service.
Linda Heyse-Highland, President and Founder, LinJen Promotions, Inc.
"Get in the Game" of Selling Incentives for Promotional Consultants

Linda Heyse-Highland is president and founder of LinJen Promotions, Inc. She has been in the Promotional Products industry for more than 30 years. Linda transformed her promotional products career early on with incentive and recognition programs in quality, safety and productivity. She continues to work with midsize companies up to and including fortune one hundred companies in these areas as well as: employee service awards, sales recognition, employee incentive programs and more.
Martin Hood, Vice President, Partnership Sales, American Express Incentive Services
The Value of Loyalty Programs in a Changing Economic Climate

Martin Hood is responsible for the strategy and new business development of both the reseller and agency groups. These groups serve a range of distribution partners in the performance improvement, promotional, financial services, advertising and loyalty sectors.
Prior to his current position, Hood launched AEIS' consumer promotions group where guided the overall strategic direction and planning for the organization's entry into the consumer promotion market. Concentrating on rebate and loyalty programs, Hood led the team to target brands and original equipment manufacturers directly, in addition to working with agencies. Hood also established and led AEIS' merchant partnership and channel sales teams that acquired and managed a network of over 200 merchant and 80 authorized distributor accounts.
Jonathan T. Howe, Esq., President/Senior Partner, Howe & Hutton, Ltd
Fasten Your Seat Belts - It's a Bumpy Flight: How to Survive so You Can Thrive

Jonathan Howe is the President/Senior Partner of Howe & Hutton, Ltd., a law firm with offices in Chicago, St. Louis and Washington, D.C. He has written hundreds of articles, papers and books, and has spoken to organizations all over the world on all manner of legal issues. He received his Bachelor of Arts degree majoring in diplomatic history and international political science with honors from Northwestern University and his Juris Doctorate from Duke University where he was first in his graduating class.
He serves as general counsel for Meeting Professionals International and the International Special Events Society, among others. He also is general counsel for the Society of Incentive and Travel Executives and for the prestigious Association Committee of 100 sponsored by the U.S. Chamber of Commerce. He is a fellow and member of the International Forum of Travel and Tourism Advocates, Fellow of the American Society of Association Executives and is a founder, immediate past President and board member of the Academy of Hospitality Industry Attorneys. This year he became the first recipient of the Academy of Hospitality Industries "Hospitality Industry Attorney of the Year" award and was inducted into the BizBash Media's Hall of Fame.
He is the legal editor for MEETINGS & CONVENTIONS and THE MEETING PROFESSIONAL magazines. His M&C column, Law and the Planner, was named the best monthly trade publication column by the Society of Business Publication Editors. He is the special advisor to the American Bar Association Standing Committee on Meetings and Travel and also served as the first chair of the Convention Industry Council APEX panel on industry contracts.
He is the recipient of the prestigious Meeting Professionals International Industry Award for his service to and advancement of the meetings industry. The Chicago Area Chapter of MPI awarded Jon its industry award for his dedicated and significant contribution to the meetings industry. On its 15th anniversary of publishing, he was named in 1992 by MEETING NEWS as one of 15 leaders who have made the difference in the meetings industry. The Chicago Society of Association Executives selected Jon as its Associate Member of the Year. Since 1995 when MEETING NEWS began to list the 25 most influential people in the meetings industry, Jon has been named almost every year. He is also a Fellow of the American Society of Association Executives. The Hospitality Sales and Marketing Association International honored Jon as the recipient of its HSMAI Foundation PaceSetters Award for vision and cutting edge accomplishments that have inspired countless others to think "outside the box." He is one of the few lawyers in the United States to have argued before the United States Supreme Court. Email: jth@howehutton.com; Website: www.howehutton.com
Claire Howells, Vice President Engagement and HR Communications, Zions, Bancorporation
Win the Battle for Customers' Hearts & Minds: Case Study with Zions Bancorporation

Zions Bancorporation is a SP500 listed, multi-bank holding bank holding company and national leader in SBA lending and public finance advisory services (NASDAQ: ZION, $53b assets). Additionally, under local management teams and community identities, Zions operates more than 500 full-service banking offices and more than 600 ATMs in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah and Washington.
As an organization change and communication strategist, Claire consults with senior management to promote the development and implementation of learning, change and communication strategies to support the 12,000 employees in the Zions Bancorporation footprint.
Prior to joining Zions in 2005, Howells was Human Resources Manager for Datafast Telecommunications (ASX: EFT, $27m revenue), one of Australia’s top 10 ISPs. In this role, she directed the human resources efforts for the Company’s head office, based in Perth, Western Australia and regional offices and call centers based in Victoria, Sydney, Tasmania and Brisbane.
Prior to her involvement with Datafast, Howells held key leadership positions within companies based in Perth, Western Australia, including Manager of Corporate Services for ANSON, a leading specialist Recruitment, HR Services and Career Coaching privately owned company. In this role, Howells directed operations including IT, Administration, Marketing, Professional Services and Special Projects.
Howells has also operated as an independent consultant, working with key clients as a development specialist to motivate and facilitate the achievement of strategic organizational outcomes. Being well versed in many industries including not-for-profit, telecommunications, recruitment and financial services, Howells’ experience includes consulting, management, marketing, finance, communication and organizational effectiveness.
Howells earned a Master of Business Administration degree from the University of Western Australia in 2005. She is certified in Harrison psychometric evaluation, is a certified trainer and facilitator for DDI and is an experienced corporate Facilitator, Presenter and Master of Ceremonies.
Howells is committed to community service groups including partnering with The Road Home, and Utah’s Aged Care Facilities.
Matthew Hunt, CRIS, Vice-President, Hunt Insurance Agency, Inc.
Peer-to-Peer Panel: Make a Client for Life: Using Promotional Products to Develop Client Relationships & Show ROI

Hunt Insurance Agency has been an independent, family-owned insurance agency since 1957. The mission statement of the agency best summarizes their approach to every customer relationship: “Raymond J. Hunt founded Hunt Insurance Agency, Inc. in 1957 based upon the principals of professionalism and integrity. Three generations later, the mission of Hunt Insurance continues to reflect those same time honored values.” The agency currently employs more than 20 individuals, with offices located in Illinois and Wisconsin, and specializes in providing customized insurance solutions through a consultative approach.
Matt is a graduate of Creighton University with a B.S.B.A. in Economics. Having grown up in the insurance industry, Matt, cut his teeth in the financial services industry. Prior to joining the Agency seven years ago, Matt was with UBS|PaineWebber and also Nuveen Investments. Matt has earned the insurance designation of Construction Risk Insurance Specialist (CRIS) from the International Risk Management Institute, and is currently working towards obtaining the Certified Insurance Counselor, and Certified Risk Manager designations.
Matt resides on the south side of Chicago with his wife and their two children. Matt was recently nominated for the Young Agent of the Year award presented by the Professional Independent Insurance Agents of Illinois, and has sat on many insurance companies Agency Council.
Leo Jakobson, Senior Editor, Incentive Magazine
Leverage the Latest Research to Justify and Improve Your Incentive Program

A lifelong resident of New York's East Village, Leo joined
Incentive in 2003 despite having no clue that the industry it covers even existed. In his 16 years as a journalist, he has written extensively about local and national politics, the Internet boom and bust, and healthcare in venues including
Fortune Small Business, CNNMoney.com and
Silicon Alley Reporter magazine. He enjoys going to the theater, Italian motorcycles and his four-block commute.
Mark Johnson, President and CEO, Loyalty 360, Loyalty Expo, Loyalty Management
Customer Loyalty: Voices & Insights Drive Successful Programs

Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. Mark’s idea for Loyalty Expo and Loyalty 360 was to improve the efficacy, efficiency and dissemination of information in the loyalty marketplace, and to provide a best-practices forum for users (merchants, banks, restaurants, brands and entertainment companies) and loyalty providers/ consultants to engage and share in an open forum.
Mark received his start in loyalty program design while at Fifth Third Bank in Cincinnati, Ohio. He developed Fifth Third Bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).
Mark then worked as vice president of product development at Stored Value Systems (SVS). Through his sales effort, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty, and was responsible for the recommendation to acquire the assets of Datamark technologies and their loyalty processing clients.
At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources (who acquired the company). Mark has his undergraduate degree in mass communications (media management) from Miami University, a M.B.A. in business (finance and real estate) from the University of Cincinnati and is working on his second M.B.A. (business information — statistics) from Xavier University.
Mark is married to his wonderful wife, Margie, and has three amazing daughters – Lucia, Alexandra and McKenna – who are all Denver Broncos fans.
Jennifer Kallery, Vice President, Marketing, Maritz Loyalty Marketing
Defend & Extend Your Incentive Dollars

As division vice president, marketing, Jennifer leads the marketing and business development team for Maritz Loyalty Marketing. In this role, Kallery and her team work to develop client-focused solutions, innovative rewards, and marketing campaigns to generate awareness and interest in Maritz services and rewards. Kallery ensures Maritz tailors solutions, rewards, and communications to best fit the clients’ needs and culture, enabling them to achieve more through their people and their programs.
Prior to joining Maritz, Kallery worked for American Express Incentives Services where she gained experience in research, analysis and strategic fields of business. She served as a director of research and quality, director of business information services, director of research and database marketing, and was a marketing business analyst.
Kallery received her Master of Business Administration degree and her Bachelor of Science degree in business administration from Washington University in St. Louis, MO.
George Kriza, Chairman and Founder, MTCPerformance
Drive Channel Sales in a Slow Economy

George Kriza is Chairman and Founder of MTCPerformance, an INC500, VAR Business 500, Crain’s Fast Fifty incentive company located in Schaumburg IL. Mr. Kriza’s career began in retail, where he learned first hand about the inner workings of retail operations. He followed this with many years of representing premier manufacturers such as Sony, Panasonic, Apple Computer and many others in sales and sales management capacities, to their channel members. He has called on virtually every major channel of retail trade, from the smallest mom and pop retailers to the largest national chains.
Mr. Kriza earned his first spiff at 21 and designed his first spiff program at age 25, which was successfully deployed. For the last 14 years, Mr. Kriza has operated a successful channel incentive marketing firm, MTCPerformance, and directly participated in designing state-of-the-art Business Process Management software systems for incentive program management.
Shaun Krusmark, Director of Gift Card Sales, Claim Jumper Restaurants
Using Customer Loyalty Programs to Increase Top Line Sales: Regardless of Channel; with Hammacher Schlemmer, Claim Jumper Restaurants & Sunglass Hut/Luxottica Retail

Shaun Krusmark has spent the last eight years spearheading the growth and development of Claim Jumper Restaurants’ gift card program. Her dedication and commitment has enabled her to exceed Claim Jumper’s sales and marketing objectives predominately in the incentive, gift card and prepaid markets. Shaun is an innovative thinker whose willingness to take risks and seek out opportunities has positioned Claim Jumper as a nationally recognized brand in the gift card arena. Shaun is an active and involved member of the IMA and IGCC and attributes the success of Claim Jumper Restaurants B2B program to the contacts she has made and the partnerships she has developed through these organizations.
Shaun believes there is nothing more important than growing the Claim Jumper brand and building strong relationships. She has been an influential member of the CJ family since 1990 and hopes her career motivates and inspires those around her.
Thomas Lacki, Ph.D., Senior Advisor, Peppers & Rogers Group Faculty
How Mature is Your Customer Experience? Grow up to Competitive Advantage

The common theme throughout Dr. Lacki’s career is creating, adapting and applying data to achieve marketing results – knowledge often rooted in the rigorous traditions of psychology and statistics – that rely on a keen understanding of consumers, both behaviorally and analytically.
At heart, Tom is an academician and a researcher within the greater realm of marketing. He has a special interest and expertise in loyalty processes, and he and his team have worked with leading corporations (including Pfizer, Roche, Wells Fargo and other global enterprises) to research the efficacy and strength of relationship strategies.
Dr. Lacki has a depth and breadth of perspective that comes from first-hand experience, research and analysis of the use of technology and profile data to build profitable and lasting customer relationships in the B2B and B2C spaces. His client work has refined his knowledge of customer strategy and technology across a range of industry verticals including retail, finance, energy, manufacturing, pharmaceuticals, technology and telecommunications.
Tom is a thoughtful and engaging speaker with a keen wit and an understated delivery, who has yet to lose an audience member to post-luncheon carbohydrate overload. He is an often-requested presenter by the DMA’s National Center for Database Marketing, the American Marketing Association, and other professional associations.
Tom has served as keynote speaker for global conference organizers, addressing issues surrounding customer segmentation and loyalty, and he regularly guides Ph.D. dissertation research in Relationship Marketing. Tom specializes in delivering his insights and perspective in custom content vehicles such as white papers, webcast presentations, and other integrated and interactive channels.
Prior to his work in relationship strategies, tactics and efficacy for Peppers & Rogers Group, Tom supervised product development, managed information systems, and sales personnel. He executed best practice studies for a variety of corporate entities in conjunction with the American Productivity and Quality Center, and was on the faculty at Haverford College. Tom continues applied research in the psychology of marketing, marketing measurement, mathematical models of marketing processes and knowledge discovery in databases.
He has served on the Board of Directors of the Association for Systems Management, as well as actively guided the American Psychological Association and the American Marketing Association. He is a voting member of the DMA and a member of its Research Council.
Dr. Lacki is a graduate of the University of Minnesota where he earned a Ph.D. in cognitive psychology with an emphasis on human information processing, research methodology and statistics. His BA degree in psychology was awarded with honors from Carleton College.
Janet Lapp, Ph.D., R.N., Author, Speaker, Psychologist, Nurse
MPI-CAC Luncheon Plant Your Feet Firmly in Mid-Air: Thrive During Fast Change

Janet Lapp is a nurse, psychologist, an accomplished pilot and is involved in a serious effort to bring healthcare to a remote section of Mexico. For the past ten years Janet has run a clinic in El Carrizo, Mexico for the Flying Doctors of Mercy which serves a community deficient in the health care delivery offerings. Originally from Canada, she has been a Registered Nurse, University Professor, licensed Clinical Psychologist with a Ph.D. in Psychology from McGill University, and author of three popular books. Creator of the CBS series Keep Well, she has appeared in her own health education shows on PBS and INN-affiliates. One year rated by Toastmasters International as among the top three speakers worldwide, Dr. Lapp has been inducted into the Speakers Hall of Fame, the "Oscar" of professional speaking. She has spoken in all continents to more than 2,500 organizations that are serious about creating radical and bold leadership and a successful and optimistic future.
Aiden Livingston
Generation Motivation

Aiden Livingston was born in 1983 meaning he is actually part of Gen Y. He opened his first business at 20 and currently is the director of Gen Y Consulting (www.genYconsulting.com), which advises companies on the newest techniques on managing, recruiting, and marketing to Generation Y.
Rhonda Marko, CMP, CMM, DMCP, President and CEO, Destination Nashville
Protecting Your Program & Budget through Your DMC Partner

Rhonda has a unique approach to people and destination management, and a vision for Destination Nashville to be a dynamic company that combines extraordinary creative ability with careful attention to detail. Her early career includes hotel convention services coupled with nine years with three of the country’s leading Destination Management Companies.
In 2007, Women’s Business Enterprise Council named Rhonda as Nashville’s Woman Entrepreneur of the Year. In 2008, Rhonda led Destination Nashville to be ranked #13 on the Nashville Business Journal’s list of “25 Largest Women Owned Businesses in Nashville.” Presently, Rhonda serves as Immediate Past President of the Association for Destination Management Executives (ADME), Commissioner of Destination Management and Transportation on the Convention Industry Council (CIC) APEX Commission and on the Domestic Partners Advisory Board of Global Events Partners.
In March 2009 the Association for Destination Management Executives (ADME) named Rhonda as "2009 Destination Management Professional of the Year."
Lisa Massiello, CRP, Employee Engagement and Recognition Leader for the Operations and Technology Group (OTG), Wachovia
Merger Anyone? How to Effectively Merge Engagement & Recognition Programs

Lisa Massiello is the Employee Engagement and Recognition Leader for the Operations and Technology Group (OTG) at Wachovia, A Wells Fargo Company, in Charlotte, NC, and has been with the organization over eleven years. The OTG division has more than 28,000 employees around the world. Her role is responsible for the successful design and implementation of employee recognition programs, consulting and educating various levels of management on the best practices for employee recognition and motivation, working with key leaders on their role in employee engagement within their own departments, managing expense control and authorization for all division employee related activities, and managing all senior leadership regional site visits and town hall meetings. Lisa is the President of the Recognition Professionals International (RPI) organization, and most recently the Conference Chair for the 2009 RPI Annual Sharing Conference in Naples, FL. Lisa has earned her Certified Recognition Professional (CRP®) designation from RPI and was a recipient of the RPI Recognition Champion Award in 2006.
Angie Martin, Sunglass Hut Marketing Manager, Luxottica Retail
Using Customer Loyolaty Programs to Increas Top Line Sales: Regardless of Channel; with Hammacher Schlemmer, Claim Jumper Restaurants & Sunglass Hut/ Lxottica Retail

Angie Martin is the leading partnership program expert for the premium sunglass audience, on track to triple the program sales volume at Sunglass Hut within 5 years. She has 10+ years of marketing and branding experience in retail and consumer packaged goods, along with an M.B.A and B.S. in Design. Last year, she led the development of the new point-of-sale donation process that has collected over $350,000 for international OneSight Charity. Angie believes in giving back to the community, as she is a Cincinnati Youth Collaborative mentor and YMCA youth basketball coach. Her dedication and passion to push expectations have awarded her the pleasure to work on billion-dollar brands and for global multi-channel companies, and earn international design honors and domestic design awards. Angie understands the power of connecting the right product and service with the right consumer at the right time – this is what builds lasting relationships.
Mike May, President, Spear One
"Campaign in a Box": How to Pack a Punch with Integrated Marketing

Mike May is President of Spear One, a full-service performance improvement company based in Dallas, Texas. Under his leadership, Spear One has tripled in size, added many new Fortune 1000 clients, and broadened its expertise. Mike’s strengths include channel marketing incentive programs, strategic meetings management, promotion design, and targeted communications strategy.
Tom McMullen, Vice President, Head of Reward Services, North America, Hay Group
Wednesday Morning Keynote Finding the Right Combination: How the Most Effective Companies Unlock Reward Effectiveness

Tom McMullen is the leader of Hay Group's North American Reward Practice, based in Chicago, Illinois. He is accountable for leading Hay Group's innovation, thought leadership and capability development initiatives for the reward practice. His client consulting work focuses primarily on developing and implementing total reward program design, including reward strategy development, incentive plan design and aligning reward and performance management systems. Tom is a frequent speaker on reward and human resource issues and he has authored a number of publications including the book The Manager's Guide to Rewards. He has BS and MBA degrees from the University of Louisville.
Larisa Mendenhall, Director of Individual Awards, ITAGroup, Inc.
Rewarding Green: Unique Perspectives on Being Eco-Friendly: Case Study with Home Depot & Ritz-Carlton

As Director of Individual Awards for ITAGroup, Larisa is responsible for leading her team in sourcing product and developing award vehicles that drive performance and produce measurable results for clients and participants. Larisa has worked at ITAGroup for over 5.5 years. Prior to joining ITAGroup she spent seven (7+) years in Shopping Center Development, concentrating on marketing and retail relations and five (5+) years as a product manager for Target Corporation’s proprietary credit cards.
April Mescher, Executive Director, Excellence In Motivation, Inc.
Save My Meeting! Ten Ways to Cut Costs and Retain Quality

April Mescher is Executive Director of Travel at Excellence In Motivation, Inc. (EIM). She is an operationally-focused executive with more than 17 years of practical experience. In her 13 years with EIM, April has successfully managed large travel accounts and has been responsible for heading EIM’s call center as well as EIM’s purchasing division. In addition, she has spearheaded many process improvements and technology initiatives contributing to the services EIM provides to clients and client participant satisfaction.
As Executive Director of Travel, April’s primary responsibility is to oversee EIM’s entire travel division. Her role helps EIM ensure ongoing partnerships with best-in-class service providers and create value for clients by providing exceptional travel experiences for EIM participants. April’s tenacity and drive to get things done make her an asset to all of our client teams.
Tom Miller, CRP, President of the Miller Company and Immediate Past PResident of RPI
RPI Fall Summit Luncheon - Engineering Recognition to Your Corporate Culture

Tom Miller founded The Miller Company in 1992. Prior to starting his own company, Tom spent six years
in the performance improvement and recognition industry. While driving The Miller Company's rapid growth,
Tom has maintained a passion for staying on the front edge of industry trends such as internal branding,
the creation of recognition systems, and the development of peer-to-peer recognition programs. Tom is
a member of Recognition Professionals International and has served in various leadership capacities and
is currently serving as Immediate Past President of the Board of Directors. He is a co-founder of
The Recognition Council, a Strategic Industry Group within the Incentive Marketing Association.
Tom is a 1983 graduate of Baylor University, a Certified Recognition Professional, and is currently
enrolled in a Masters program at England's Oxford University, which is jointly run with HEC Executive
Education at the HEC School of Management, Paris. He now lives with his family in Colleyville, Texas.
John Mills, Executive Vice President, Business Development, Rideau Recognition Solutions
One Size Does NOT Fit All: Recognition in a Down Economy

John Mills has been the EVP of Business Development at Rideau Recognition Solutions for over 8 years. With over 15 years of industry experience, John has helped develop recognition programs for a wide array of Fortune 500 companies in the areas of employee service, incentive and performance, and corporate merchandise.
John has presented at various national and regional HR events such as Recognition Professionals International and the Incentive and Motivation Show. He is also on the advisory board of the HRO Outsourcing Magazine and is a Certified Recognition Professional. He has written many Human Resource articles addressing the strategies involved in constructing a successful and participatory recognition program with proven return on investment.
Pete Mitchell, Director, B-to-B Sales, Samsonite Corporation
Intro to Selling Incentives
Slaying the Myths: What You Need to Know About Selling Retail Brands

Pete Mitchell is Director of B-to-B Sales for Samsonite Corporation. A 20-year veteran of the Incentive and Promotional Products markets, he has served as Vice President, Corporate Markets for Swiss Army Brands and Tumi, and has been a consultant to many Branded Products Suppliers during his career. A frequent speaker at industry events, Pete brings a humorous approach to his presentations, entertaining and informing his audiences at the same time. He has served for five years on the Board of Directors of the Incentive Marketing Association (IMA), and is currently Chairman of the PPAI Events Committee. He is the facilitator of Special Markets Dialogues, a market "think tank" that attracts industry leaders for a discussion of trends and issues facing Incentive and Promotional Products stakeholders.
Denise N. Naguib, Corporate Director, Environmental Programs, The Ritz-Carlton Hotel Company, L.L.C.
Rewarding Green: Unique Perspectives on Being Eco-Friendly: Case Study with Home Depot & Ritz-Carlton

Denise was born in Cairo, Egypt where she lived for half of her childhood before moving to Michigan, Minnesota, and finally Oregon. While spending much of her youth vacation time either on the Mediterranean coast or at the Red Sea, Denise fell in love with the sea. She attending the University of Oregon, originally pursing a medical degree, but was pulled back to her love for the environment and graduated with a Bachelors of Science in Geography with an emphasis on biological and human impacts on the environment. After graduating, Denise became involved with Jean-Michel Cousteau’s Ocean Futures Society as a Program Director, implementing environmental education programs at various locations since 1998.
In 2005, Denise moved to the Cayman Islands to implement Jean-Michel Cousteau’s Ambassadors of the Environment program at The Ritz-Carlton, Grand Cayman. The program has been extremely successful leading The Ritz-Carlton Hotel Company, LLC to sign a 10-year agreement with Jean-Michel Cousteau to implement these programs at various properties throughout the brand. Denise is now the Corporate Director, Environmental Programs for The Ritz-Carlton Hotel Company and leads environmental strategy for the company, as well as supporting the growth of the Cousteau program within The Ritz-Carlton.
Denise is married without children, enjoys diving, swimming, hiking, traveling, knitting, reading, cooking, and exploring planet earth.
John O’Brien, Division Vice President, Employee Performance Group, BI
Recognition Strategies that Create Engagement & Drive Results

John has worked in the performance-improvement industry for 25 years, focusing primarily in the employee-involvement, and sales-incentive areas. John currently serves as Division Vice President of BI’s Employee Performance Group. As a part of the Employee Performance Group team, John is responsible for the management of the design and project management associates. The primary focus of his team is to develop creative solutions that change the behaviors of customer’s employees.
John earned a BA in both Psychology and Communications from St. Cloud State University, St. Cloud Minnesota.
Michael O'Connor, President, Chicago Is... Inc.
Protecting Your Program & Budget Through Your DMC Partner

Michael is a 15 year veteran of the Destination Management Industry. Chicago Is... produces special events, tour programs and custom transportation for Chicago meetings and conventions. Chicago Is... is a founding member of Global Events Partners and recently celebrated its 30th anniversary as a leading Chicago DMC.
Paul Osbourn, Founder, Loyalty Nation
Doggone Loyalty: A Fun & Effective Means to Create your Action Plan for a Loyal Following

Paul Osbourn is a different business writer and speaker with uncommon credentials. He is more like a baseball manager of old, having played the game of business, relating well to what front-line managers face. Osbourn is a graduate of Duquesne University and resident of Flower Mound TX.
Ira Ozer, CPIM, CEO, Motivation Partners, Inc.
Intrinsic Motivation: Find the Missing Link in Incentive Programs
Principles of Results-Based Incentive Program Design for End Users

Ira Ozer, CPIM, is President of Motivation Partners, Inc. an incentive consulting, solutions and innovations company. Ira has 26 years of incentive industry experience in sr. sales and marketing roles at Sony, BI, USMotivation and Meridian and is a frequent speaker about incentives, motivation and innovation.
Kurt Paben, Senior Vice President, Engagement & Events, Carlson Marketing
Get the Best out of Your Stakeholders in a Down Economy

Kurt Paben is part of the Engagement & Events Executive team for Carlson Marketing Worldwide. Kurt and his team are committed to developing memorable and unique events that help Carlson Marketing clients engage, inspire and motivate their employees, channel partners and customers.
Kurt joined Carlson Marketing in 1986. Prior to his current position, Kurt led meetings, incentives & events sales for the Pacific region where Kurt also managed one of Carlson Marketing’s largest global clients. Kurt has extensive experience in helping Carlson Marketing clients achieve their business objectives through the deployment of reward and recognition initiatives, thoughtful communications, event marketing, and successful loyalty programs.
Robert Passikoff, Founder and President, Brand Keys, Inc.
Ten for 2010: Loyalty & Engagement Trends

Robert Passikoff, Brand Keys’ founder and president, is a sought-after speaker and thought leader on engagement and loyalty. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Indexâ, and the Women’s Wear Daily Fashion Brand Engagement Indexâ. His first best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on predictive loyalty metrics, and his newest book The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace examines a predictive approach to Integrated Marketing ROI. In 2007 New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.”
Don Peppers, Founding Partner, Peppers & Rogers Group
Wednesday Luncheon Keynote The Compelling Economics of Enterprise Engagement

Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has listed him among their “Top 50 Business Brains,” and the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the 50 “most influential thinkers in marketing and business today.” The World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.”
Don has a popular voice in the worldwide media, and has launched a video diary of his global business observations, entitled “Peppers Unplugged.” This up-to-the-minute commentary is available at www.1to1Media.com . His musings and cogent observations on issues of global import are available on his blog, “Strategy Speaks” at www.PeppersandRogers.com . His compelling and concise way of articulating insights and observations places Don in high demand as both a speaker and a management advisor.
His counsel is regularly sought by Fortune 500 executives and entrepreneurs seeking to identify and retain their most valuable customers, increase customer satisfaction, and improve the financial results on the customer-facing side of their business.
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ latest thinking is embodied in their newest book, Rules to Break & Laws to Follow, www.rulesandlaws.com—published in 2008, and named as the inaugural title to Microsoft’s “Executive Leadership Series.”
Don holds a Bachelor’s Degree in astronautical engineering from the U.S. Air Force Academy, and a Master’s Degree in public affairs from Princeton University’s Woodrow Wilson School.
He currently serves on the Board of Directors for Cicero, Inc. (CICN), and for privately held Jetera Precision Media. Don is on the Board of Advisors for Gridley & Co., the investment bank, and for blyk, the ad-supported mobile phone network in Europe.
Lauren Pulido, CRP, Director of Total Recognition, Michael C. Fina
FORUM: Profitability Through Salespeople: Two New Studies Build the Case for the Value of Engaged Employees

Lauren Pulido is the Director of Total Recognition for Michael C. Fina, a leader in developing recognition programs that not only engage employees, but help foster a culture of goal oriented performance. Her experience in marketing, technology and behavior science has played an integral part in designing recognition strategies and marrying them to the most appropriate technology. Lauren is board member of the Forum for People Performance Management & Measurement and is a member of World@World, RPI & SHRM.
Mark Repkin, Vice President, Certif-A-Gift
Principles of Results-Based Incentive Program Design for Promotional Consultants
"Get in the Game" of Selling Incentives for Promotional Consultants

Based upon over 15 years of experience helping a broad range of companies in the methodology, design and implementation of incentive and recognition programs, Mark Repkin, Vice President of The Certif-A-Gift Company, is recognized as an industry leader and consummate mentor. Located in Arlington Heights, Illinois, the corporate headquarters for Certif-A-Gift, Mark develops programs to inform and educate professional resellers and their clients, in best practices for human performance management and strategic program execution. Mark currently serves on the Board of Trustees for the Incentive Research Foundation and is actively engaged in the Incentive Marketing Association's strategic industry group, The Recognition Council.
In addition, Mark's philanthropic endeavors include serving a full tenure on the Board of Directors for the Illinois Fatherhood Initiative and serving on the Board of Advisors for DePaul University's suburban campus initiative.
Gary Rhoads, Ph.D., Co-Founder & Allegiance Loyalty Expert
Win the Battle for Customers' Hearts & Minds: Case Study with Zions Bancorporation

As chief loyalty expert, Dr. Rhoads works closely with product development teams to convert leading loyalty and engagement principles into product offerings. He consults with Allegiance clients to help them set the right goals, interpret their data and optimize their opportunities.
Dr. Rhoads founded Allegiance Technologies in 2000 to provide companies with Web-based tools to track, monitor, tabulate and manage customer and employee feedback on a real-time basis. SilentWhistle purchased Allegiance Technologies in 2004 and was renamed Allegiance, Inc. Rhoads is currently a professor of marketing at Brigham Young University and holds the Stephen Mack Covey Professorship awarded by the Center of Entrepreneurship. As an active researcher in entrepreneurial marketing strategy, Dr. Rhoads' work focuses on identifying marketing tactics that lead to start-up success.
Dr. Rhoads has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science Institute, and various AMA Proceedings and serves on the board of advisors of the Center of Economic Development and Opportunity to help develop successful start-up companies in Utah county. Dr. Rhoads received his B.S. degree in zoology with minor emphasis in chemistry and M.B.A. from Idaho State University, and holds a Ph.D. in marketing from Texas Tech University.
Jennifer Rosenzweig, CPT, Research Director, Forum for People Performance Management
FORUM: Finding Hidden Gold in Your Organization: Riding out the Recession by Mining the Talent of Your People
FORUM: Profitability Through Salespeople: Two New Studies Build the Case for the Value of Engaged Employees

Jennifer Rosenzweig is a consultant who works with organizations to improve employee engagement and business productivity. She uses leading edge concepts in positive change, and designs solutions that benefit the customers as well as the employees. Her projects range from selling skills and customer service capabilities to more strategic organizational change initiatives. In addition to her work with Fortune 100 organizations, she also conducts research and is published in various academic and industry journals and books.
Mark Royal, Senior Consultant, Hay Group
Wednesday Morning Keynote Finding the Right Combination: How the Most Effective Companies Unlock Reward Effectiveness

Mark Royal is a Senior Consultant with Hay Group Insight, Hay Group's employee and customer research division. His particular areas of focus include linking survey data to business performance measures and using survey results to guide organizational change initiatives. Mark also plays a leading role in directing Hay Group's annual research with Fortune magazine to identify the World's Most Admired Companies and uncover the business practices that make these companies both highly regarded and highly successful. Mark holds Ph.D. and MA degrees in sociology from Stanford University and a BA in sociology from Yale University.
Mike Ryan, Senior Vice President, Marketing and Client Strategy, Madison Performance Group
The Web "You.0": The Next Digital Wave in Employee Recognition
Winning in a Down Economy: How Targeted Recognition Can Get Your Sales Force Back on Track

As the Senior Vice President, Marketing and Client Strategy for MADISON Performance Group and the Editorial Director of Conduit®, a web-based blog devoted to the discipline of employee motivation, Mike is an authority on the latest trends and issues surrounding the design and development of employee recognition programs. Mike works with leading executives to define program strategies that minimize costs, deliver a higher level of motivational impact and planning flexibility, while offering the financial controls and returns that sponsoring companies demand.
A frequent speaker at industry conferences, Mike brings more than 15 years of experience in web-based programs and provides insight on how the latest tools and technologies help optimize incentive investments. He is the president of The Performance Improvement Council, a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions. He earned his MBA at Farleigh Dickinson University.
Patty Saari, Vice President, Client Services, Engagement & Events, Carlson Marketing
Engage Your Audience: Grow Your Business: An Engagement Primer

Patty Saari leads the sales and delivery aspects of engagement programs focused on rewards and recognition. Her expertise stems from her years building Carlson Marketing’s market-leading prepaid card portfolio and has expanded to include the broader rewards and recognition market. She is a primary thought leader and strategist regarding the application and delivery of rewards in the employee, channel and consumer space.
Since Patty’s start with Carlson Marketing in 1997, she has built an extensive list of client experience that includes leading companies in the automotive, pharmaceutical, telecommunications and financial services industries. She is a valued industry resource as a frequent speaker and contributor to trade publications including Incentive, Paybefore and Sales and Marketing Strategies & News.
She is a 2007 graduate of the Carlson School of Management Executive Leadership Program. Patty received her Bachelor of Arts degree in business management from the College of St. Benedict in St. Joseph, Minnesota.
David Sachs, Director/Global Sourcing Services, Meetings & Incentives
Strategic Hotel Sourcing: Domestic & International

David has been in the meetings industry for more than 20 years having worked in both the association and corporate marketplace. David has also worked for some of the industry leading third party management firms and spent eight years working on the adoption of technology into the meetings industry. Currently David is the Director of Global Sourcing for Meetings & Incentives managing a team of Buyers and the procurement process for all our clients.
Roy Saunderson, CRP, President and Founder, Recognition Management Institute
ROI3: Making the Recognition Numbers Sing

Roy Saunderson, CRP is President and founder of the Recognition Management Institute, a consulting and training company specializing in showing organizations how to give "Real Recognition (TM) for Real Results". The Recognition Management Institute was founded by Roy more than 13 years ago to help managers learn how to give more effective and meaningful recognition to their employees. Roy has given keynote and workshop presentations across North America to clients such as Boeing, Ceridian, Disney, RBC Centura, 3M and Siemens as well as government organizations and professional and trade associations. Roy is the author of GIVING the Real Recognition Way and has been quoted in, and written, many articles on the topic of employee recognition. He is a judge on RPI's Best Practice Awards committee and a Certified Instructor of RPI's CRP certification courses. The Recognition Management Institute was acquired by Rideau Recognition Solutions in 2006.
Barbara Scofidio, Editor, Corporate Meetings & Incentives
Thought-Leader Panel: Strategic Meetings Management in Challenging Economic Times

Barbara joined Corporate Meetings & Incentives in 1991 and has served as its editor since 1994. She is an active member in many meeting and incentive industry associations, including serving on the education committee for the 2007 SITE International Conference, judging the SITE Crystal Awards for the past 10 years, and serving on the media committee for SITE's 35th Birthday Celebration at the 2008 Motivation Show. A frequent speaker at industry events, Barbara is a past winner of journalism awards from SITE, ASBPE, and Folio. Before joining Penton Business Media, she was managing editor of Computer Design magazine, and a staff writer for Spotlight magazine (now Westchester Magazine), in New York. She graduated with honors from Binghamton University in 1984.
Michael Sengstock, Vice President, Sales and Marketing, Clark National
To Meet or Not to Meet: Is That Your Question?

Michael was promoted to Vice President of Sales Marketing for Clark National in December 2005 from Regional Vice President and Chicago Division President. Mr. Sengstock is a member of Clark's Executive Council and oversees sales and marketing at Clark's nine packaging/jan-san houses and three broadline distribution centers.
Clark National, Inc. owns and operates 10 high-quality distribution businesses across the United States. Clark's companies distribute a wide array of food service and industrial products including equipment & supplies, janitorial maintenance items, foodstuffs and industrial packaging. Clark's 15,000 customers operate healthcare facilities, hotels, schools, restaurants, airlines, office buildings and industrial facilities in 20 states across the U.S.
Prior to joining Clark, Mr. Sengstock was the top sales executive for Don Swann Distributors, Inc. in Atlanta, Georgia and later the Midwest Zone Sales Manager at C&M Fine Pack.
Amy Shea, Executive Vice President, Brand Keys, Inc.
Leveraging Emotions to Leverage Loyalty

Amy Shea's unique background in brand communications encompasses both creative development and brand research. Her expertise in the category of branded entertainment is similarly extensive. Her early work with Pioneer producing branded programming, helped create and define the branded entertainment category. On the research side she has lectured globally on her published study of the BMW films —considered by many to be the gold standard of branded entertainment.
Shea has wide client experience — ranging from CPG, to financial services, to retail giants — as well as across media — researching television advertising and programming, newspaper, magazine, direct mail, promotions, and packaging. She has experience in media sales, media buying, and media creation, as well as a deep background in marketing research. Her work on the ARF/AAAA's Committee to Study Emotional Response in Advertising, as well as her published work with MTV Networks on the subject, establishes her as a key contributor to the growing body of knowledge on engagement.
Bruce Silcoff, President, Fairlane Group
Optimize Customer Loyalty: Talk to Their Listening

Bruce Silcoff holds an MBA in marketing and entrepreneurship and is widely recognized as being an expert on performance management and loyalty. Bruce founded The Fairlane Group of Companies in 1991 following successful marketing stints at Procter & Gamble and Kraft General Foods. Today, The Fairlane Group is a global leader in the development and administration of loyalty programs with nine locations around the world. As a former lecturer of Organizational Behavior at McGill University, Bruce has successfully incorporated proven strategies for motivating people into helping clients achieve bottom line results.
Gary Slavonic, Partner, Premier Incentives
Intro to Selling Incentives

Gary Slavonic is managing partner of Premier Incentives, a Manufacturers Representative Agency based in Carrollton, Texas, specializing in the representation of name brand products to the special markets industry. He has been in the incentive industry for over 20 years, starting out in the special markets division of RCA Records. He founded Premier Incentives in 1990. Gary has served on numerous Trade Association boards within the industry. Among these are the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Marketing Association (IMA), and the Promotional Products Association Southwest (PPAS). Gary is the immediate past President of IMRA.
Michelle Smith, Vice President, Business Development, CPIM, CRP, O.C. Tanner Recognition Company
FORUM: The Three New Rules for Leadership: It's about People, People, People
FORUM: Finding Hidden Gold in Your Organization: Riding out the Recession by Mining the Talent of Your People

Named as one of the Ten Best and Brightest Women in the Incentive Industry, Michelle is a respected authority on human capital management, internal branding, and engagement. A highly rated international speaker, writer, and consultant; Michelle has published and presented more than 300 articles and lectures and has advised many of the world’s most successful organizations on how to optimize their performance improvement initiatives to gain maximum return on investment.
Michelle is the President of the Board of Trustees of the Forum for People Performance Management and Measurement at Northwestern University and active in the Global Incentive Council, the Society of Incentive & Travel Executives, and serves on the Board of Directors for Recognition Professionals International.
Michelle is also President Emeritus of the Incentive Marketing Association, on the Board of Directors of the Incentive Federation, the National Advisory Board for the Motivation Show, and the Board of Directors of the Recognition Council. She is also a member of the Editorial Board for Return on Performance Magazine, the Performance Improvement Council, WorldAtWork, and the Corporate Executive Board.
Grant Snider, President, JPdL Destination Management - Toronto
Protecting Your Program & Budget Through Your DMC Partner

Grant is a veteran of the hospitality industry with more than 25 years experience. Seven years in hotel operations, sales and marketing were followed by the move to the DMC world in 1989. He assisted in the growth of JPdL into Canada’s largest and most-respected Destination Management Company with more than 50 employees in five offices throughout Eastern Canada. Grant became a full partner in 1997 and is now in charge of the JPdL Toronto office.
He is actively involved in the meeting and incentive industry and most recently, completed a three-year term on the Financial and Insurance Conference Planners board of directors.
Grant lives and breaths the DMC business and brings a creative, fresh approach to all programs we undertake.
Michael T. Spellecy, Corporate Vice President and Managing Consultant, Solution Consulting Group, Maritz
Learn to Produce Results in any Economy

As Corporate Vice President and Managing Consultant, Mike Spellecy is responsible for leading the Solution Consulting Group at Maritz. With 30 years of experience, Spellecy helps clients achieve objectives by developing programs that address the behavior of the people who impact results. He has broad expertise in a number of industries and has contributed to the development and delivery of points of view and performance improvement programs for such companies as Konica Minolta, Coca-Cola, AT&T, HP, Dell, Anheuser-Busch, and HON/Allsteel.
Spellecy’s expertise helps clients identify gaps between performance expectation and actual results. He educates clients on the development and execution of programs that address organic sales growth, improved productivity, new product launch, share and mix, employee recognition and retention and a host of other applications. Before becoming the leader of the Solution Consulting Group, Spellecy directed the operations group, project management and creative resources for Maritz.
Spellecy has served on the St. Louis Sports Commission and the Board of the Olympic Festival. In this role, he led the effort to develop the presentation and business plan that brought the festival to St. Louis. Spellecy received his Masters of Business Administration as well as his Bachelor of Science and Bachelor of Arts degrees in marketing and finance from Washington University in St. Louis.
Spellecy has expertise in creating interventions designed to generate greater alignment, mindshare and loyalty from channel partners; developing methodologies to improve the performance and selling effectiveness of direct sales resources; and counseling clients in the execution of non-cash performance improvement programs.
Marc Spiwak, Corporate Sales Executive, Hammacher Schlemmer
Using Customer Loyalty Programs to Increase Top Line Sales: Regardless of Channel; with Hammacher Schlemmer, Claim Jumper Restaurants & Sunglass Hut/Luxottica Retail

As a 15-year sales professional, Marc has enjoyed success as both a sales executive and sales manager. Through his years at Republic Tobacco, Marc continuously took on new responsibilities that led to the continued growth of one of the nation's largest independent tobacco companies. Marc brought his knowledge of sales leadership to Hammacher Schlemmer's corporate sales division almost two years ago. Since then, the department has experienced unprecedented growth. Marc earned his Bachelor of Arts degree from Florida International University.
Karey Stanley, Senior Manager, Employee Spirit and Recognition, TD Canada Trust
Leveraging Social Networking to Increase Engagement & Retention: Case Study with TD Canada Trust

Karey manages the employee spirit and recognition portfolio for TD Canada Trust, the retail branch and call center distribution network for TD Bank Financial Group, North America’s seventh largest bank by market capitalization. In 2008, Synovate named TD Canada Trust as number one in service among the top five Canadian Banks for the third consecutive year and J.D. Power rated ranked TD Canada Trust as the highest in customer service for the second consecutive year.
Karey is responsible for the strategic direction of the TD Canada Trust reward and recognition program as well as the employee spirit initiatives, such as Wow Moments. TDBFG has been named one of the most admired cultures, and has earned multiple awards for top Employers of the Year. In 2008, the TD Canada Trust reward and recognition program earned two Recognition Professional International (RPI) Best in Class Awards for Measurement and Management Responsibility.
Karey has been with TD Canada Trust for more than 30 years in various branch and head office support roles and in her present (ever-evolving) role for almost ten years. She earned her Certified Recognition Professional designation in 2008 and is also a Certified Financial Planner.
Rodger D. Stotz, CPIM, CCP, CPT, Chief Research Officer, Incentive Research Foundation
It's No Longer Just Personal - It's Business: Driving Significant Business Results through Incentives
How Well Do You Know Your Market? What 2008/2009 Incentive Travel & Rewards Trends Mean for Your Business
Leverage the Latest Research to Improve Your Incentive Program

A speaker, author and business consultant to major corporations, Rodger Stotz is the Chief Research Officer with the Incentive Research Foundation, following a three decade career in the Incentive Industry. He is also the Chair of the Industry Leadership Council, an advisory council to the Incentive Federation.
Rodger’s passion is helping individuals and organizations grow and achieve their goals by applying his expertise and research in the integration of marketing science and human performance technology.
Rodger has highlighted his expertise in numerous articles on incentives, recognition, and program design and assessment. Works by Rodger include the chapter on Recognition for the Handbook of Executive Compensation (2001), co-author of Principles of Results Based Incentive Program Design (2004), co-author of the chapter on Non-monetary Awards for The Compensation Handbook (2008), and two white papers: Human Performance, and The Fundamentals of Motivation.
In addition, Rodger has consulted with clients on incentive and recognition program design and assessment, total rewards, and organizational, cultural and brand alignment. His client list represents a broad spectrum of industries, including: manufacturing, defense, business products, technology, package delivery, transportation, automotive, financial services, telecommunications, and consumer products. These consulting projects involved domestic as well as assignments in Mexico, Canada, England, and Europe.
Brett Strauss, Founder and President, Media Defined
Maximize Your Training Results by Integrating with Your Reward Strategy

Media Defined is the maker of NetExam, a SaaS, full-service Learning Management System. With Media Defined, Brett spent the last 12 years working with, and consulting for, companies like IBM, McAfee, Adobe, Dell, Seagate and Texas Instruments on developing and delivering advanced training solutions for their worldwide distributed Sales Channels.
NetExam is available in 28 languages and has been used by numerous Fortune 500 companies for channel training over the past decade.
Brett earned a Bachelors degree in Psychology from the University of Texas at Dallas. He lives just outside Dallas with his wife and three sons.
David Tanis, Health Promotion Specialist, The Kellogg Company
Rewarding Healthy Behaviors Promotes a Healthy Bottom Line: Case Study with Kellogg's

David is a graduate of Western Michigan University with a degree in Exercise Physiology and Community Health. He has been employed by Kellogg Company for 10 years, working on the health promotion of the United States population of salaried, union, and non-union employees. Just recently the Business Group on Health awarded Kellogg with the Platinum award for our growing work in making Kellogg Company a healthy place to work.
Sue Tinnish, Principal, SEAL, Inc.
Entertain Me: Why Entertainment Is a Value-Added Necessity

Sue Tinnish possesses a cross-disciplinary approach that has served her well in her 25+ years experience in business. Her interests span business, sociology, psychology, technology, neuro-cognition and organizational behavior. Sue is a well-respected consultant and speaker focusing on issues of change, learning and motivation – both on the individual and organizational level. She is also a full-time faculty member at Kendall College in Chicago.
Sue has spent considerable time in the meeting, travel and hospitality industry. As a consultant, she was engaged by the Convention Industry Council in 2008 serving as the APEX Director. She continues to work for the Convention Industry Council on their efforts to create green meeting standards. She has been retained by the International Association of Conference Centers since 2003. She also works directly with corporate clients including Bank of America, Ford Motor Credit, KPMG, EMC Venues and Farm Progress.
Tinnish worked in the financial services industry before joining SEAL Inc. She has worked in sales, sales management, product development and training. Sue has a Master of Business Administration degree in Finance and Marketing from the University of Chicago and a Bachelor of Science degree in Communication Studies from Northwestern University. Tinnish is currently pursuing her PhD in Organization Development from Benedictine University.
She is a former President of the Meeting Professional International’s Chicago Chapter (2004-2005). She is active in the Academy of Management.
Sue is the publisher of a complimentary monthly e-newsletter, Tips for Innovative Meetings and Events (T.I.M.E.). She is a frequent speaker on the topics of meetings, engaging audiences, and other communication-related topics. She has spoken at ITME’s Motivation Show, Adverting Specialty Institute and the National Business Travel Association annual conference.
Cindy Ventrice, Employee Loyalty Consultant, Speaker & Author, Make Their Day! Employee Recognition that Works
Think Recognition's too Expensive? Learn to Build a Program with Real ROI

Recognition expert Cindy Ventrice consults with organizations across many industries including: technology, nonprofit, government, health care, service, trade, education and tourism. She has worked with human resources, program administrators, trainers, and managers to create a workplace where employees feel valued. Through training and coaching she has helped managers worldwide, from team lead to Senior VP, who wanted to establish recognition practices that reduce turnover and improve productivity. Her clients have included MIT, State Farm Insurance, Cisco, Polycom, and the California Department of Education.
She is the author of the best-seller Make Their Day! Employee Recognition That Works and the companion guide Recognition Strategies That Work. She also contributed to four additional books. She has been quoted extensively, including in The New York Times, Alaska Airlines Magazine, Workforce Magazine, on CNBC, and in the book The Likeability Factor.
Brent Watters, Director of Marketing / Analyst, Prepaid Advisory Service, Mercator Advisory Group
Leverage the Latest Research to Justify and Improve Your Incentive Program

Frequently quoted in leading industry publications, Brent has spent the past 13 years in marketing, communication, analysis and content development roles. Prior to joining Mercator Advisory Group, Brent served as Senior Editor for Prepaid Media, Inc. In addition, he managed a team of authors writing high level, strategic content focused on the prepaid payments industry. Brent joined Prepaid Media after spending years with SourceMedia, as Senior Editor, launching and managing production for
Prepaid Trends. This followed editorial positions at
ATM&Debit News and
ISO&Agent. Watters holds a B.A. in Journalism and minor in Marketing from Western Illinois University.
Chris White, Chairman and CEO, Global Events Partners
Protecting Your Program & Budget Through Your DMC Partner

Chris White is the Chairman and CEO of Global Events Partners (GEP). Launched in 1999, GEP is a unique partnership of destination management companies worldwide. Headquartered in Washington, DC, GEP's portfolio includes more than 65 top DMCs in primary destinations spanning the globe.
Chris is also the founder and chairman of Krisam Group, with offices in Washington, DC, New York, Chicago, Dallas, Boston, Raleigh, the West Coast and Southeast, and Germany. For more than 30 years, Krisam has been the recognized leader in bringing association and corporate meeting business to independent hotels and resorts. Prior to founding Krisam Group in 1975, Chris served as Vice President of Sales and Marketing at The Fairmont Hotel Company for eight years. In 1993, Chris launched The Masters Program, the annual forum for CEOs and senior executives in the travel industry.
Chris has been recognized by Business Travel News as one of the industry's “25 Most Influential Executives” in 1999 and by Meetings and Conventions Magazine as one of “20 Who Made A Difference”. In 2002, he was inducted into the Hospitality Sales & Marketing Association International Hall of Fame.
Chris sits on the following boards:
- Friendship-Edison Public Charter Schools – Washington, D.C.
- I Have a Dream Foundation – Washington, D.C.
- Junior Achievement Foundation
- Teach for America – Washington, D.C.
Chris is a graduate of Tufts University, with a B.A. in Economics.